A new beginning for the woman who does it all. There comes a moment where a woman looks at her life and realises something powerful. She has been strong for everyone. She has pushed through the pressure. She has kept it all together even when she was stretched thin. And although she is proud of everything she carries, she is ready for more. More calm. More clarity. More space. The Inner Grace Project is the beginning of that shift. This is not another program that demands mor

There’s a rhythm to my life — part chaos, part calm, always with a little Gold Coast sun in between. I’m Iluka Cindi — mum, corporate leader, brand builder, and the woman behind Hustle & Grace™ . Most mornings start before the world wakes up — a quiet coffee, the ocean in the distance, and a to-do list that’s somehow both exhilarating and endless. I’ve built businesses before. I’ve started things that worked, and some that didn’t. Each one taught me something: how to lead wit

When I first started dreaming about Hustle & Grace™ , I didn’t have all the answers. I had an idea, a feeling, and a frustration — that there wasn’t a single bag that could hold the full life of a woman like me. A mum. A professional. A traveller. A woman who moves from boardroom to Dinner, and still wants to look polished doing it. At that time, I was deep in my corporate career, juggling leadership, motherhood, and a growing pull to create something of my own. I’d built bus

The next chapter of Hustle & Grace™ wasn’t glamorous — it was grit, spreadsheets, and a thousand decisions that no one sees. Once I had the concept — a premium, functional tote that could truly carry a woman’s life beautifully — the real work began. Designing the perfect product sounds creative (and it is), but it’s also incredibly technical. I had to learn everything from materials and zippers to lining weights, RFID safety, insulation, and charging ports. I studied how the