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I am a creator, a founder and a woman who believes that life feels better when it is lived with intention, clarity and grace. My work is built around one purpose. To support women who do it all and help them create more ease in their daily lives. Everything I create and every brand I build comes back to this mission.

I founded Hustle and Grace to solve the practical chaos women carry every day. It began with one idea. What if we could redesign the way women move through work, motherhood and life with a bag that gives them calm instead of clutter. That vision became The Iluka Tote and it continues to grow into a lifestyle brand that celebrates structure, elegance and simplicity.

Alongside this I created Renew Mindset Co because I knew the mental load women carry is heavier than any bag. After fifteen years working with women in leadership and support roles, I saw how much internal pressure they hold in silence. Renew Mindset Co is where I support women from the inside. It is where mindset, clarity and emotional wellbeing take centre stage.

My coaching program The Inner Grace Project is the heart of this work. It is a gentle and powerful experience designed to help women release pressure, reconnect with themselves and step into a calm and spacious way of living. It is for the woman who wants to lead her life with clarity and confidence rather than survival mode.

Everything I create whether it is a brand, a product or a program is designed to help women feel lighter, stronger and more grounded in who they are. This is my work. This is my mission. And I am just getting started.

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© 2025 by Iluka Cindi. All rights reserved.

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