I’m Iluka Cindi — a Gold Coast mum, founder, and lifelong creative who believes women can build the life they dream of without losing their calm or their style.

 

My journey began long before Hustle & Grace. Over the years, I’ve built, led, and learned through multiple ventures — each one teaching me how to merge purpose, passion, and performance. From service-based businesses to creative projects and now a premium lifestyle brand, my path has never been linear, but it’s always been intentional. Every step has shaped the woman, mother, and entrepreneur I am today.

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Now, I run Hustle & Grace™, a brand born from my own chaos-to-calm story — blending beauty, functionality, and meaning for modern women who do it all. I’m driven by more than sales; I’m building an ecosystem of women who choose ease over overwhelm and elegance over exhaustion.

 

Here, I share the behind-the-scenes of growing brands, balancing motherhood and leadership, and designing a life with freedom, impact, and grace at its core.